Sometimes we can get cool advice about what we do from areas that are quite far away.

Joseph Lazauskas’ article about Barack Obama’s campaign is a good illustration of how to shape a marketing message which is not always exciting into an attractive form. Regardless of our political position we should admit that our current president is quite effective in using a variety of channels to convey his message. His team is doing an excellent job to reach demographics that are not very interested in politics and therefore out of coverage of traditional political media, though sometimes it uses a very extravagant form.  Video in this case can play an essential role of message dramatizing.