Bright Lights is a nonprofit organization that takes learning beyond the classroom by providing youth with unique, motivating, hands-on learning opportunities. We were able to work with them to create a 30 second PSA to promote their summer programs.
During this phase we worked with Bright lights to create engaging scenes that would drive interest and showcase the amazing fun and educational times students can get. It had to fun and BRIGHT!
We were able to capture a variety of students engaged and having fun during actual Bright Lights program times. This brought authenticity to the PSA and communicated exactly what their times are like.
We were able to deliver a video that prepared Bright Lights with advertising material well ahead of the time they needed to begin airing it. Keeping their marketing timeline on point was very important to the overall success of this project.