Our relationship with Graepel started when they came to us needing some video shots of their North American operation. Based in Loeningen Germany, Graepel specializes in pre-finished solutions made of sheet metal. Their products can be found in tractors, construction equipment, and even the 2020 Corvette!
We took time to learn about the product that Graepel produces and what industries they work with to determine a tone for the video. We did a quick interview with the head of Graepel North America and narrowed down his statements to simple text that drove the message of what Graepel does.
We filmed predetermined sequences within Graepel and were able to cover all parts of their operation. We then took some samples of the finished product back to our studio to get some detailed shots. For the edit, music was chosen to match the pace and tone of the video to highlight all of Graepel’s moving parts.
The completed 1 minute video is used in Graepel’s North American marketing as well as some of the sequences being used in their worldwide marketing materials.