video // photo // design // website
MetalQuest specializes in tight tolerance precision machined component parts, with an emphasis on product line and part family manufacturing. Founded in 1996 by Scott Harms, MetalQuest has grown from a small machine shop into an innovative and technology-driven titan that’s nationally recognized in the manufacturing industry.
When we met the owner of MetalQuest Unlimited we were immediately struck by his brilliance, passion and the attention to detail he injected into every aspect of his work. But we noticed this approach wasn’t just unique to the leadership at MetalQuest, it was part of the company culture and it inspired us. They’re a team made up of problem solvers, DIYers, self-proclaimed nerds, mechanics and hardworking individuals who know how to get a job done well. We are honored to know these folks and help tell their story through a website, video, photos and design strategy.
The culture at MetalQuest permeates the entire atmosphere at the company. It’s an organization that values excellence, precision and innovation and we knew these traits needed to be apparent to anyone who looked at their branding. We took time to talk, witness and discuss how to transfer their unique culture to the media we produced.
We created each of the media elements piece by piece in order to make sure the branding was united and consistent. Starting with the website, we knew we wanted to highlight the visual aspect of MetalQuest’s work while presenting them as confident, industry leaders.
After launching the brand we’ve maintained contact with the leadership at MetalQuest in order to keep injecting their new branding into each area of the company. We love how MetalQuest has taken ownership of their new branding materials and we’re excited to keep pushing them and their brand forward.