Ready Mixed, a NEBCO company, has been a longstanding provider of concrete for Nebraska building and paving projects. Over the years their knowledge and expertise has made them a leader in innovative concrete products. To meet a demand for high quality concrete that will be easy to work with and last for years, they have come up with new scientifically formulated mixes called PerformMix. Three Pillars Media helped launch the new mixes and promote them within the Ready Mixed area.
During this phase we worked with the Ready Mixed team to determine what makes the PerformMix product unique and how it would be received by those actually using the product. We needed to show how easy it was to work with as this was an important aspect of getting customers to adopt a new concrete product.
We captured visuals that showed the product being applied as well as how the product actually looks. Key to having this project be a success was making sure that the visuals showed actual concrete contractors working with the new product. We shot at several locations to cover a variety of applications.
We were able to deliver a video that not only introduced a totally new style of concrete to the market, but effectively conveyed what uses these mixes are suitable for. Overall it serves as a gritty, impactful introduction to Ready Mixed PerformMix Performance Mixes.