York College has a long standing history “Christ Centered Education that Transforms.” To help tell this story and beef up marketing for recruiting, we captured stories of several students at York College. Their stories set the base for the overall story of the impact a York College education provides.
During this phase we worked with York College to get to know its story, brand, and students. We also met with York College to plan out the shoot according to the script, advise on locations, and weigh in on music and interview questions.
During filming in York we worked with interview subjects and the shooting locations to create a smooth experience for everyone involved. Our task was to capture and tell these stories of impact that would speak to other potential students.
We were able to deliver a video that helped York college in their recruitment efforts that could be shown in visits, online, and in other recruitment marketing materials.