After being acquired by Exmark, the Z Spray line of equipment was rebranded as Z Turf Equipment. We had the opportunity to create promotional videos, web video ads, dealer training videos and much more. We’re excited about the new innovation happening at Z Turf Equipment and all that is to come. Below are some samples of our work with this brand in the outdoor power equipment industry.
We began by learning what set these products apart in the industry and how they would fit into the new brand. We also had to seek out locations to film the products and what features would be showcased on camera and in the professional voice over.
Over three long, hot days we shot video and photos of the products in action in various residential and commercial locations. Using plenty of Turtle Wax to clean tires, transport the machines between locations and keep up with operators putting the machines to the test, we wore ourselves out.
A series of promotional videos, tv commercials, product photos, and web ads were created to help bolster the Z Turf Equipment brand’s digital presence.